We are Tangoo
Our Mission

Our mission is to empower restaurateurs and other food entrepreneurs to thrive in the new digital era. There is a problem when a business’s struggling online brand falsely represents the great offline experience they work so hard to perfect – this gap has gotten to a point where it’s now impossible to ignore.

70% of consumers look at a company’s social media account before they choose where to go – all while 70% of small businesses close their door before the first year is over.

Our Story & Our Why 

Tangoo’s mandate is to give diners a true sense of belonging by connecting them through a cultural dining experience that sparks deep relationships and ignites meaningful conversations that inspire action. To make this possible, they need to be inspired to dine out and support the hospitality proprietors who create these magical dining experiences. Founded in 2012, Tangoo was created to help customers and restaurants connect through an experience – after all, it takes two to Tango. We first entered the hospitality community as a restaurant event company that packaged dining outings into progressive dinners for locals and tourists. Tangoo then evolved into a mobile app that works with foodies to list restaurants by their specialties and whatever the occasion calls for- dates, business lunch, socials and everything in between.

Today, Tangoo is a community-driven marketing company that empowers hospitality businesses to connect with their customers through bridging their online and offline customer experiences. We accomplish this through activating a community of social media influencers and partners to market our clients.

Tangoo is a brainchild of the co-founders who now run Daily Hive alongside other partners who run innovative companies that help build culture in a city. Tangoo has worked with over 100 Vancouver restaurants the last 5 years, across 3 product lines, and exposure across 50 local and national media publications including CBC’s Dragons’ Den.

Tangoo is redefining the city in which we live. We are the connectors and educators for restaurateurs, innovators, and hungry people. By bringing them together through our services, we are sparking conversations to initiate relationships, collaboration, and entrepreneurship.

Our Team
With a team like this one, you’re in safe hands. Cool as cucumbers, we’re here to keep the marketing engine running. With backgrounds in everything from creative strategy to PR to data, we got you.
CEO & FounderPaul is the connector between our magical product team, our social media creatives, and the incredible restaurant and hospitality brands surrounding us. He connects business owners with our services, helping them create a strong digital footprint. Paul brings experience in both digital media and the service industry leading teams at Vancity Buzz, top restaurants, and Tangoo. Paul completed his BComm at Sauder School at the University of British Columbia.paul@tangoo.ca

With a background in Engineering, David is our analytics master. David is an expert in marketing and promotions alongside analysis of consumer engagement due to his work experience in Vancouver’s nightclub industry. He heads our sales and analytics operations. He has his  Masters of Engineering in Project & Construction Management. He is currently a PhD candidate in Project Management at the University of British Columbia.  davidsh@tangoo.ca

Sonya R
Director of Marketing
As resident marketer, Sonya wears many hats. Whether she’s creating tastings, designing proposals, or scraping the thesaurus for the perfect word, her job is to keep Tangoo growing and doing it in style. Having spent a decade working in hospitality, she understands both restaurateurs and foodies. She manages accounts, directs social strategy, oversees partnerships and builds the influencer community.  Sonya completed her Bcomm in Simon Fraser University. sonya@tangoo.ca

Account Manager
Combining her gluttonous love for food with her passion for digital communication trends, Mallory serves as a great point of contact for restaurant owners looking to take their social media accounts to the next level. To accomplish this, she uses her creative instincts, food photography skills, and informed strategic planning to organically boost growth rates and two-way engagement between restaurants & their fanbase. Mal completed her BComm at Simon Fraser University. mallory@tangoo.ca


chris bw1
Product & Creative Lead
Chris is a skilled UI designer and Product Manager with experience in multiple tech startups. His job is to keep Tangoo looking fresh and oversee the product development team. He is a Queen’s University alumni, where he received his BAH in 2013. He is educated in Graphic, Web, and Interaction Design; from both St. Lawrence College and Emily Carr U of D. He seeks to apply intelligent, user-focused design principles to any work put he puts forward. chris@tangoo.ca

Community Lead
The boy from Bogota. A graduate of BCIT’s Marketing Management and Entrepreneurship, Santi is responsible for pampering and growing our influencer community. He sends our influencers to tasting events we design and presents them with awesome opportunities that he knows they would love to be a part of.  His favourite part of working at Tangoo is the fact that he gets to engage with our community’s most creative and talented people on a daily basis. santiago@tangoo.ca


Our Clients

We’ve worked with over 100 restaurant partners – below are our most current collaborations.