Background

Are cafés the new community centres? For the owners of Platform 7, the answer is yes. Opened by partners Livio and Marke three years ago, this café has united the East Van and Kits areas in a major way. After designing the interior together, Livio took on building a secret garden in the back of the East Van location. It’s a quiet place to read, bring dogs, play music, and enjoy the sun. 

Tangoo leveraged Instagram to create a snowball of media attention and customer engagement through clever social media campaigns. For Halloween and Valentine’s Day, appropriately themed latte and pastry art created a buzz online. By highlighting the staff culture and the European inspired interior, future hires came in more easily and publications such as Vancouver Magazine, Georgia Straight, and Barista Magazine spotlighted the owners and Platform 7 on various Best Coffee listicles.

Tangoo’s social media and PR focus influenced $50,000 of earned media in under their first five months! Years later, Platform 7 Coffee is still a loyal client of Tangoo's.