Rhinofish Noodle Bar set out on a mission to introduce Vancouver to the authentic taste of Taiwanese Beef Noodle Soup. Located in the heart of Chinatown, their very hip and upbeat restaurant reached out to Tangoo to help them turn around what was a troubling launch that put them in a hole of bad reviews online. Tangoo helped them turn around their online reputation by capturing the true essence of Rhinofish with social media strategy, educative posts, and clever campaigns that turned into permanent promotions at the restaurant.

THE RESULTS

Grew their social audience to more than 3400 organic followers in less than 10 months.

Tangoo helped build a social community that was engaged and provided insights into their tastes and desires, enabling Rhinofish to launch campaigns that succeeded with their newly generated prospects.

Launched two successful campaigns that generated revenue outside of their daily operations

Chinese New Year Social Media only campaign - show this post to your server - pick one of three Red Envelopes - Enjoy your Surprise Gift!
All You Can Eat Chicken Nuggets - launched after uniquely engaging with Rhinofish’s audience on social media and learning new market demands

Collaborated with a number of local influencers to organize a handful of influencer tasting events with an average following of 26,000

THE GOAL

Grow and Engage with Rhinofish’s audience via Social Media Platforms
Overcome cultural differences by building trust and virality within a Caucasian audience not familiar with their food and service
Create a unique digital brand and build a story around Rhinofish’s dishes that drives in new customers and old ones who didn’t try Rhinofish when they had mastered their menu

THE SOLUTION

Create quality content that drives resonance
Educate customers and raise awareness
Increase consideration by communicating variety of products
Convince customers to walk-in—conversion

THE STRATEGY

To help Rhinofish reach their goals, Tangoo worked with its team of exceptional content creators to deliver media that would resonate with not only the Chinatown audience but with Downtown Vancouver as a whole. Their Social Media platforms were positioned to raise awareness towards the product offering of Rhinofish while educating them on the history and authenticity behind their dishes.

Once their following had significantly grown, Tangoo engaged with the Rhinofish audience to deliver relevant traffic and revenue-generating campaigns. Case in point, following the success of the Chinese New Year Campaign, Tangoo sought to leverage this success and further build upon the theme of the Year of the Pig. The idea was to launch an All You Can Eat Campaign for one of Rhinofish famous products: the Pork Belly Bao!

However, upon launching Social Polls, Tangoo quickly discovered that the Rhinofish audience would be more open to an All You Can Eat Campaign (AYCE) around their Chicken Nuggets instead of their Pork Belly Bao. Launching this AYCE campaign not only led to successful All You Can Eat Chicken Nuggets on Wednesday nights but it led to a permanent improvement in their operations by running it on Saturday’s and Sunday’s to create a new perpetual flow of revenue.

WHY THEY CHOSE TANGOO

With ambitions to grow their social pages and increase awareness towards their restaurant, Rhinofish Noodle Bar knew they had to partner with an established restaurant marketing agency like Tangoo.

SERVICES USED

Social Media Management
Community Management
Influencer Marketing
Creative services - Photography and Videography
Reputation Management
Creative Campaigns

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